Nancy Lancaster, VP, CEO

Nancy founded Market Plus in March of 2001. With a Master’s of Business Administration in Marketing, she has an extensive background in recruitment and staffing for administrative placements. By building connections with one of the first quantitative market research companies in the US, it inspired her to develop a qualitative market research company that is adaptable to the client’s research needs. Nancy has developed strong connections with clients and strives to always make herself available to clients and patients; there aren’t many companies where you can pick up the phone and call the CEO directly!

Lizabeth Bowen, Senior Healthcare Recruitment Specialist

Lizabeth joined the team in April of 2006.  She has a degree in Business Management and has over 30 years of customer satisfaction experience in areas including pharmaceutical, managed care, and insurance investigation. She is skilled in customer insight, business planning, market research, strategic planning, and business development.  Her expertise includes physician and patient recruitment.

Lizabeth lives in northeast New England with her family and enjoys traveling, time spent with family and friends, and creating custom jewelry.

Tannah O’Brien, Project Manager

Tannah joined the team in August of 2018. As a current nursing student, she enjoys learning about the market research side of healthcare. Tannah works behind the scenes to organize data and market our studies through our Facebook page. Tannah brings new ideas to make our online platforms intriguing and invites patients and clients to pertinent research studies.