Meet the Team
Nancy Lancaster, VP, CEO
Nancy founded Market Plus in March of 2001. With a Master’s of Business Administration in Marketing, she has an extensive background in recruitment and staffing for administrative placements. By building connections with one of the first quantitative market research companies in the US, it inspired her to develop a qualitative market research company that is adaptable to the client’s research needs. Nancy has developed strong connections with clients and strives to always make herself available to clients and patients; there aren’t many companies where you can pick up the phone and call the CEO directly!
Fun Fact: Nancy is from Cape Cod and LOVES to skydive!
Susan Anderson, Project Manager/ Nurse Recruiter
Sue joined the Market Plus team in January of 2001. She is a Board-Certified Registered Nurse and has been able to bring these skills to Market Plus as a Project Manager/Nurse Recruiter. Her recruitment specialty areas include healthcare professional recruitment and medical marketing research. Susan has been a key player with management skills like no other. Her nursing degree and years of experience have assisted her in delivering compassionate solutions to the healthcare industry as well as the many patients that have crossed her path. Helping others has always been her number one goal whether in the clinical or administrative settings.
Fun Fact: Susan resides in Massachusetts with her family and friends. Most of her free time is spent with her two children and three grandsons of which are her lifeline.
Simone Sederman, Director of Fulfillment
Simone joined the Market Plus team in 2003 as the accounting and payroll manager. With her certification in legal and accounting services, Simone’s expertise encompasses all aspects of customer engagement, payroll and panel fulfillment.
Fun Fact: Simone was born and raised in Germany. She now lives on Cape Cod with her husband and two daughters.
Lizabeth Bowen, Senior Healthcare Recruitment Specialist
Lizabeth joined the team in April of 2006. She has a degree in Business Management and has over 30 years of customer satisfaction experience in areas including pharmaceutical, managed care, and insurance investigation. She is skilled in customer insight, business planning, market research, strategic planning, and business development. Her expertise includes physician and patient recruitment.
Fun Fact: Lizabeth lives in northeast New England with her family and enjoys traveling, time spent with family and friends, and creating custom jewelry.
Sue Morley, Database Manager
Sue joined the Market Plus team in October of 2008. She keeps our company organized by updating our growing database with new participants and revises information to keep us on top of the latest data. Sue is from Cape Cod, has an Associate’s of Arts, and contributes her outstanding organization, management, and market research skills to our company.
Fun Fact: Sue is a phenomenal cook and gardener!
Tannah O’Brien, Project Manager
Tannah joined the team in August of 2018. As a current nursing student, she enjoys learning about the market research side of healthcare. Tannah works behind the scenes to organize data and market our studies through our Facebook page. Tannah brings new ideas to make our online platforms intriguing and invites patients and clients to pertinent research studies.
Fun Fact: Tannah aims to specialize in pediatric emergency medicine when she finishes nursing school.
April Davison, Recruitment Specialist
April has been a part of the Market Plus team since September of 2018. April is a recruitment specialist who excels in all aspects of technical support, customer support, and client recruitment. She is a very resourceful team member who is adaptable to any of our company needs. April is from Cape Cod and is also a certified personal trainer in Boston, MA!
Fun Fact: April has a younger brother who is 14 years younger than her!