Nancy Lancaster
Founder & CEO
Nancy founded Market Plus in March of 2001. With a Master’s of Business Administration in Marketing, she has an extensive background in recruitment and staffing for administrative placements. By building connections with one of the first quantitative market research companies in the US, it inspired her to develop a qualitative market research company that is adaptable to the client’s research needs. Nancy has developed strong connections with clients and strives to always make herself available to clients and patients; there aren’t many companies where you can pick up the phone and call the CEO directly!
Elizabeth Campbell
Operations Manager & Senior Project Manager
Elizabeth studied Industrial and Systems Engineering, equipping her with a robust analytical framework and problem-solving skills. Over the past three years at Market Plus, she has specialized in optimizing operations, managing panel development projects, and designing effective surveys. Her strategic vision and meticulous approach ensure that projects are executed efficiently and deliver actionable insights for clients. Elizabeth’s dedication to excellence and deep understanding of market research dynamics make her an invaluable asset to the Market Plus team, consistently driving innovation and operational success.
Hannah Lancaster
Senior Project Manager
Hannah is a Senior Project Manager at Market Plus, where she has been a key contributor for five years. With a background in Nursing, Hannah brings a valuable healthcare perspective to her role, skillfully managing projects with precision and strategic insight. Her expertise in project management and her thorough understanding of healthcare dynamics ensure that each project is executed efficiently, meeting and often exceeding client expectations.
Lisa Joe
Senior Project Manager & Team Leader
As a Senior Project Manager, Lisa focuses on the more complex physician and patient quantitative and qualitative projects. Lisa has a Bachelor’s degree in Business Management. Using her skills in time management, communication and multi-tasking, she is am able to handle a variety of projects with varying levels of complexity to ensure delivery of expectations in a fast-paced environment. Additionally, as Operations Manager, she strives to continually update and improve our daily processes by implementing new strategies for time/project management as well as more cost-effective tools to improve to our research/recruitment methods.
Michael Lubash
Senior Project Manager
Michael is a Senior Project Manager at Market Plus, where he excels in managing and coordinating various projects with a focus on efficiency and effectiveness. As a recruitment specialist, he is goal-oriented, organized, and highly motivated to schedule participants for diverse projects, ensuring smooth operations within the team. Michael is dedicated to contributing to the seamless functioning of the Market Plus team. Outside of work, he also serves as a Paramedic/Firefighter and is a devoted father of three girls.
Simone Sederman
Director of Fulfillment
Simone is our accounting and payroll manager. With her certification in legal and accounting services, Simone’s expertise encompasses all aspects of customer engagement, payroll and panel fulfillment.
Sue Morley
Database Manager
Sue keeps our company organized by updating our growing database with new participants and revises information to keep us on top of the latest data. Sue is from Cape Cod, has an Associate’s of Arts, and contributes her outstanding organization, management, and market research skills to our company.
